A new healthy fast casual food trend which provides savvy customers with high-quality food in a quick-service model is spreading like wildfire in hip, Millennial focused areas of New York.
Seen as anti-fast-food joints, but with similar service models, the trend is also happening in San Francisco, Seattle, Austin, Houston and Chicago because of recent influxes in technology, energy and manufacturing jobs.
The reason – these lucrative jobs are attracting Millennials, and Millennials can’t live the Millennial lifestyle without high paying jobs.
But will this trend spread to less densely populated urban markets like Phoenix?
Right now Whole Foods and Trader Joe’s are driving the next stage of “meals away from home” to the masses in markets like Phoenix. For the trend to really take off locally or in other similar downtown markets, an influx in high-paying technology jobs must be made available to the highly selective Millennial crowd.
Their inevitable response – spend more money on concepts like Hu Kitchen which offers busy New Yorkers fresh, whole foods, organic meats and vegetables, a “Mash Bar” for creating snack bowls of coconut cream, chia pudding, and berries, and a wide selection of snacks like kale chips, dark chocolate, and green juices to make eating during work hours more nutritious.
Want to learn more about the movement? Check out seven other similar spots in New York: