As a global hospitality and marketing executive with over 37 years experience in the foodservice operations and marketing disciplines of luxury hotels, resorts, private clubs, restaurants, and mixed-use real estate development, Eric Sieb is changing the way restaurants and hotels approach their business.
Eric’s Hotel Cuisine & Lifestyle (HC&L) and Chain Solutions Network (CSN) initiatives currently serve hundreds of hotels and restaurants across the U.S. He works to help them understand that distribution, procurement and brand marketing should not be approached individually.
But, who is Eric Sieb, and why do hundreds of clients trust him to:
- Decrease their costs related to inventory
- Improve the quality of food they source
- Reach new audiences and increase revenue through strategic, streamlined marketing and branding
After completing his education at Southern Methodist University (SMU) in Dallas, Texas, Eric worked in both corporate and unit operations for: Playboy International, Steak N’ Ale / Bennigan’s Restaurants, McFadden/Kendrick Nightclubs, Hilton Hotels Corporation, and Rosewood Hotels & Resorts.
In 1984, Eric joined his father’s Dallas-based advertising and public relations firm, Sieb/Ford & Scott, where he set-up a successful hospitality client division. In addition, Eric worked for the White House as a staff/press advance man for President Ronald Reagan.
In 1988, Eric started his own hospitality consulting and marketing firm called The Sieb Organization. The firm has developed and implemented national foodservice procurement and marketing initiatives for Holiday Inn Worldwide, ITT Sheraton, Doubletree Hotels, Wyndham Hotels & Resorts, Hilton Hotels Corporation, ClubCorp, and Carlson/Rezidor.
In 2004, the firm merged with Hands On Advertising, a Phoenix based boutique design and advertising firm specializing in real estate development.
Today, the Sieb global, integrated marketing firm specializes in the hospitality and real estate industries. Eric, along with Claudia Sieb – his business partner and wife – serve clients both domestically and internationally.
Eric and Claudia live in the Willo Historic District in Central Phoenix and love spending time with family and friends, entertaining, the arts, and traveling the world for business and pleasure.